

Mastercard /
Store-y Tales
“Cranberry & Crumm” is an immersive, storybook-themed shopping experience in the small town of Fort Langley, BC. It was designed to support local small businesses and bring joy to the community during the holidays. To encourage more people to shop locally, we created an original storybook featuring real small businesses in the center of the story, then brought it to life along the town’s main street—complete with an audiobook that doubled as a guide.
Press:
Campaign
Little Black Book
Made with:
Agency: McCann XBC
+ McCann Canada
ECD: Jim Curtis
CD: Athina Afton + Ben Playford + Gong Liu + Jacob Bakkila