Lincoln /
Ultimate Control
Nobody watches just one screen anymore. So how do you create a consistent message without simply replicating your content across platforms? We’re able to knit a pretty symbiotic net for our campaign. McConaughey nails a complicated pool shot on broadcast, but online we get a pool shark to demonstrate advanced safety features of a Lincoln using pool as the metaphor.
Made with:
Matthew McConaughey | “Ultimate Control”
Agency: Hudson Rouge
CCO: Jon Pearce
ACD/AD: Gong Liu
ACD/CW: Brett Minieri
CW: Todd Mitchell
Producer: Suzanne Crowe
Associate Producer: Natasha Tkach
Director: Garth Davis
Editor: Leo Scott
Steve Markle | “Control on Cue”
Agency: Hudson Rouge
CCO: Jon Pearce
ACD/AD: Gong Liu
ACD/CW: Brett Minieri
CW: Todd Mitchell + Aaron Marten
AD: Hayley Fiorentino
Producer: John Cline
Associate Producer: Natasha Tkach
Director: Matt Bieler
Editor: Chris Catanach