Brawny /
Stay Giant
Instead of treating the brand like a typical household cleaning good, we sought the bigger truth when it comes to spills and messes: that our customers are bigger than their messes.
Press:
Creativity-Online
MediaPost
AdAge
LBBOnline
Made with:
TV:
Agency: Cutwater
ECD/CW: Chuck McBride
CW: Ray Connolly + Simone Nobili + John Reid
Sr. AD: Gong Liu
Director: Harold Einstein
Producer: Daniel Tuggle
Post Producer: Jennifer Suttlemyre
OOH:
ECD/CW: Chuck McBride
CD: Luke Partridge
Sr. AD: Gong Liu
AD: Mike Butler
Brawny Innovations:
ECD: Chuck McBride
CD: Luke Partridge + Simone Nobili
Sr. AD: Gong Liu