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The Invitation
The Submissions
The Sage Advice
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Lincoln /
Ask The Chillmaster
In 2021, the second year of a global pandemic, stress levels were at their peak. To help people find a moment of calm amongst the chaos and bring Lincoln’s philosophy “The Power of Sanctuary” to life — we turned to our brand ambassador Matthew McConaughey. This time, not as an actor playing roles, but as a sage advisor.
During the National Relaxation Day, we invited people to ask the Chillmaster himself anything related to how to relax.
Made with:
Agency: Hudson Rouge
CCO: Jon Pearce
Creatives: Gong Liu + Taylor Schumaker + Charlotte Frank + Elizabeth Swartz
Producer: Liam Golding
Editor: Tom Mishra