Ariat
Ariat makes footwear and apparel for both western and english equestrian athletes. Since the brand was founded on performance technology, We make sure all our communications drive home the engineered to perform thought. We launched the new tagline: “Know where you stand.”
Made with:
Agency: Cutwater
ECD: Chuck McBride
AD: Gong Liu
CW: Deidre Lichty
Photographer: Zach Gold
Producer: Dwight Clifford + Daniel Tuggle